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What Is Service Design?

(From our chapter sponsor, O’Reilly Media)


Companies and their customers today often don’t focus on the same things.

While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their website. This report explains how service design can help your organization innovate to deliver great experiences, not just great products, by understanding your customers’ needs. Service design experts Adam Lawrence, Marc Stickdorn, Markus Hormeß, and Jakob Schneider explain that service design is a mindset, a process, a toolset, and a cross-disciplinary language. You’ll learn how cross-functional teams can create and orchestrate great customer or employee experiences that satisfy the requirements of the business, the user, and other stakeholders.


Get your free copy of the report here:


What you’ll learn:

  • Key domain-driven design concepts, including ubiquitous language and bounded contexts
  • How to employ “event storming” to streamline the process of discovering domain knowledge and building a ubiquitous language
  • Patterns and techniques for implementing business logic and architecting solutions that deliver business goals
  • How to maintain and evolve both tactical and strategic designs over time



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