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Dan Berlin
UXPA Boston Board Candidate 2017


Dan is a passionate researcher and leader in the UX community. After attaining a BA in psychology from Brandeis, Dan spent seven years providing technical support for hard-to-use interfaces. One day, he had the chance opportunity to be a participant in a usability study and that’s where he found his calling. He quit his job and went to Bentley full-time for 2.5 years to attain an MBA + MS in Human Factors in Information Design. After Bentley, Dan spent some time at a digital agency and then tried his hand at contracting. Dan then found his home at Mad*Pow where he helped build a thriving research team. Dan has been with Mad*Pow for six years and serves as the vice president of experience research.

Dan has also extensively participated in UXPA Boston activities. He has served on the board since 2013 in various roles: marketing, vice president, and president. In these roles, Dan has helped to advance the organization in different ways: he helped to update our marketing platform, helped start the UX for non-profits initiative, and implemented the blind, peer-reviewed process UXPA Boston has in place today for its annual conference.

Why You want to Join the UXPA Boston Board?

Boston has a thriving UX community and we are very lucky to be a part of it. I would like to continue giving back to the community as I have for many years. Serving on the UXPA Boston board is extremely fulfilling, especially when I get to see how many people the organization helps year after year. I would also like to remain on the board so to help see-through some initiatives that are just getting started: UX for non-profits and the diversity initiative. With such a strong UX community, there are so many ways in which our organization can help the extended local community. Over the next three years, I look forward to working with the other board members and our membership to find new ways to make UXPA Boston stronger than it already is.