Home > Events > UX and the Peak of the AI Hype Cycle
26 September, 2019
Bentley University La Cava Center, Room 375 - Daniels, 175 Forest Street Waltham, MA 02452 Eventbrite RSVP

Join us:

Please join us for our monthly meeting at Bentley University, sponsored by the User Experience Center (UXC) and Bentley’s UX Certificate program.

UX and the Peak of the AI Hype Cycle

Everybody seems to be talking about machine learning and artificial intelligence, often with much hype and little understanding. It has become increasingly difficult to separate the useful from the wasteful information, even for the experts.

For somebody in UX, what does that all mean? Why would you want to design an intelligent user interface in the first place? Is such an intelligent system any different from a more traditional system, and if so, how? What are the issues that one should consider when designing a system where some AI methods impact its user experience?

Besides talking about these issues, I also want to address three further topics that typically arise when looking at emerging technologies: What are the benefits? What are the potential costs? Also, what are some of the unintended consequences?

In the end, I will suggest how to proceed from here if you are interested in diving deeper into intelligent user interfaces.


Roland Hübscher

Roland Hübscher is an Associate Professor and Department Chair at Bentley University. In the mid-eighties, he worked in AI labs in industry and academia and then started studying UX at the University of Colorado where he received his Ph.D. in Computer Science. He has been teaching in the MSHFID program since 2003. He has published in a wide range of areas including HCI, Cognitive Science, AI, Educational Psychology, the Learning Sciences, and Music. He loves to run, cook, and play chess, though recently, his puppy ‘Goose’ has taken over his spare time.



  • 6:30 – 7 PM – Networking and Refreshments
  • 7 – 7:15 PM – Introductions
  • 7:15 – 8:15PM – Presentation
  • 8:15PM – Q&A

Thank you to our generous sponsors!


About the User Experience Center

User Experience Center (UXC) is a global user experience consulting group based at Bentley University. Since its foundation in 1999, the UXC has provided hundreds of clients around the world with user experience research, design, and strategy services. Through the application of user-centered design techniques, the UXC helps clients improve product usability and enhance the quality of the user experience. www.bentley.edu/uxc

About Bentley’s UX Certificate program

Bentley’s UX Certificate program is one of the oldest and most respected programs of its kind in the country. The User Experience Certificate Program at Bentley University has educated thousands of UX professionals during the past 28 plus years. The UX certificate serves a wide range of working professionals, including user experience designers and researchers, usability specialists, product managers, marketing specialists, developers, engineers, business analysts, and senior management.



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