Kate Lawrence, Deirdre Costello, and Melissa Pike presenting:
See to Believe: Capturing Insights Using Contextual Inquiry
EBSCO’s User Research team recently completed an in-depth, ethnography-style study of physicians’ research habits, including how they judge credibility, how they learn about the sources they use and what they do with the information they find. Two researchers and a product manager will talk about the methodology, the project and how the findings influenced a product roadmap. And answer your questions, of course!