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22 October, 2013

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Please note: RSVP and photo ID is required to attend this event. 

Better Product Definition with Lean UX and Design Thinking

Jeff Gothelf presenting

Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill.

In this session Jeff will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning. Using a series of case studies from large companies such as Paypal, TheLadders and Sesame Street as well as a few select startups, Jeff will cover:

  • how recognizing your assumptions increases the speed of finding the right solutions
  • why cross-functional, collaborative teams bring better products to market faster
  • why managing towards outcomes generates better solutions
  • how a Lean UX approach, coupled with Design Thinking, brings out the entire team’s creative insights

About Jeff Gothelf

Jeff Gothelf has spent a 14 year career as an product designer, Agile practitioner, team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O’Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com).

He is a highly sought-after international speaker having presented at design and tech conferences all over the world. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley. Today he is a managing director in Neo’s (www.neo.com) NYC office.

About our Sponsor, Pegasystems

Pegasystems is a leading provider of software solutions, targeted to the needs of the world’s largest business and state needs. The Pega application-building framework enables non-programmer experts in any field to directly build extremely powerful, scalable enterprise-level software for their organizations.


6pm Networking, food (pizza)

7pm Opening remarks

7:30pm Jeff Gothelf Presenting

8:15pm Q&A


  • Bring a photo ID to enter the building
  • Evening parking is $3.99 at the Cambridgeside Galleria Mall
  • Limited street parking available

Food and Event Space sponsored by Pegasystems.