UXPA Boston Board Candidate: Anvesha Srivastava

I’m a UX and product designer with 6+ years of experience designing both consumer and enterprise products. I’m currently pursuing my Master’s in Design Innovation at Massachusetts College of Art & Design (MassArt), where my work focuses on human-centered design, emerging technologies, and systems thinking.

Previously, I worked as a Visual Designer at Amazon, where I led brand and experience design initiatives across private label categories, driving measurable impact including an 18% increase in conversions and a 38% lift in click-through rates. More recently, I worked on a B2B SaaS platform at Sonatus, where I led end-to-end UX research and redesigned complex workflows for enterprise users.

Alongside my academic work, I actively mentor students, run design workshops, and explore the intersection of AI, AR, and user experience through projects and hackathons.

I’m particularly interested in designing for complex systems and translating user insights into structured, scalable experiences.

I’ve been part of the UX community as both a learner and a contributor, and I’ve seen firsthand how much a supportive and engaged community can shape someone’s growth, especially during moments like starting out, navigating grad school, or shifting careers.

As a graduate student in Design Innovation at MassArt, and someone actively exploring work across UX, AI, and emerging interfaces, I’m at a point where I don’t just want to attend events, I want to help shape them and contribute more meaningfully.

What draws me to UXPA Boston is how it brings together people from different backgrounds, experience levels, and industries. I’m especially interested in contributing to programming that feels genuinely useful and approachable, whether that means helping students translate their academic work into industry thinking, or creating spaces where designers can openly share how they navigate real-world challenges.

I’ve been organizing workshops and student-focused initiatives at MassArt, and I’d bring that same thoughtfulness and care to UXPA. My goal would be to help create experiences that people not only attend, but truly benefit from.