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Astrid Chow
Vice President: 2021- ; Marketing & Social: 2019- ; Board Member: 2019-


Astrid Chow is a Senior UX Product Designer, Researcher and Strategist who leads multidisciplinary product teams from exploratory research to early concept designs through implementation while championing user-centered design principles. A graduate of Carnegie Mellon University and Bentley University’s MBA and MS HFID program, Astrid brings 12+ years of experience; initially, in the agency world as a UX Designer and Graphic Designer for such clients as LEGO, Healthways, Adidas, PROJECT(RED) and Cadillac, to leading internal product teams developing analytic components for Blackboard and native mobile applications for Specialty Pharmacy at CVS Health. For the past 2+ years, Astrid has brought her passion for UX Product Design and Research to IBM Watson Health where she leads cross-disciplinary teams working on complex health applications that utilize IBM Watson’s cognitive computing technology on such products as Watson for Genomics, and most recently, developing best practices around consumer health and wellness products to leverage behavior change and service design approaches. From her work in AI and healthcare, Astrid has had the honor of sharing her work through her passion project at the intersection of ethics, technology and design in her presentation series “AI and Ethics: Designing for Healthcare”, which she presented at the 2017 IA Summit and O’Reilly’s AI Conference in San Francisco.

Why do you want to join the UXPA Boston Board of Directors?

Hi, I’m Astrid! I’ve always been voted as having the “most school spirit” and being a “chronic includer”! You’ll recognize me as that UXPA Boston regular wearing custom spirit earrings that match the topic of the event. UXPA Boston is a uniquely welcoming community. The spirit of this application is to demonstrate how I would further UXPA Boston’s inclusivity and accessibility to its members and the community. My ideas include:

  • Maximize Our Reach and Visibility and Increase Partnerships across local organizations: There are many interesting and innovative organizations in Boston that we could partner with on events, working groups, initiatives, and short- or long-term projects. Doing so would be mutually beneficial to everyone and continue to increase awareness about the importance of UX.
  • Experiment with different Programming Formats and Learn from Continuous Feedback: As a co-organizer for the Action Design Boston, we have been experimenting with several types of engagement formats. Among them has been “Open Office Hours,” where designers and researchers share their work-in-progress, receive feedback, practice presenting and give us feedback on topics that they would like to see in our programming.
  • Other programming formats I would explore would allow our members to choose their own preferred level of engagement and commitment. Some examples include:      o UX “Podcast Club”: This is similar to a book club but with less commitment than reading a full book. Attendees can listen to the podcast on their way to the meeting.      o Working Groups: These groups focus on collecting, developing and delivering guides, glossaries, similar to the robust annual Membership Survey. The topics of interest would be determined by members.
  • Continue to encourage discussion about: Inclusion & Diversity, Design, Ethics & Technology, Future of our Industry (e.g., Globalization, Data Integrity, Privacy & Policy)

Thank you for your consideration.