with Susan Mercer, Senior Experience Researcher, Mad*PoWorkshop Overview
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – our presenter will walk you through the process of clarifying your research goals to make sure that you focus on the right problems. Then Susan will discuss several methods for initial information gathering – ethnography, interviews, surveys, diary studies, collaging, card-sorting, and focus groups, along with their strengths and weaknesses and what situations they are best suited for. You’ll work with other participants on several exercises along the way. We’ll wrap up the day with a structured method to help you select the best methods and a final, overarching exercise.
What will you take away from our workshop?
This workshop will discuss several research methods and provide you with practical tips on how to choose which methods are best in which situations. You’ll increase the number of research methods in your toolkit, and gain hands-on experience with different aspects of running a research study through individual and group exercises throughout the tutorial.
Level of experience: Beginner / Intermediate
Who is the Workshop Guru?
Susan Mercer has MS degrees in Human Factors in Information Design from Bentley University. She has over five years experience in conducting user research, using a diverse set of research methods from contextual inquiry to ethnography to collaging across industries.
After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she did the science. She has 20 years of experience in user experience, working both as a consultant and in-house designer and researcher. She has worked in a variety of fields, including healthcare, financial services, education, and business services. She has several years of experience in conducting user research, using a diverse set of research methods from contextual inquiry to ethnography to collaging across industries. Susan recently completed her MS in Human Factors in Information Design at Bentley University, and is now a Senior Experience Researcher at Mad*Pow and Part Time Lecturer at Northeastern University.
If you have any questions, please email Dharmesh Mistry at Dharmesh.Mistry84@gmail.com
Note: Light breakfast and lunch will be provided.