Home > Events > UX Vision & Teams (Weekend Workshop)
24 January, 2009

Join us:


Speaker: Sarah Bloomer

This one day workshop explores user experience strategy and vision. A user experience vision can target an online experience alone, or it can extend to the whole organization, enabling a company to create a single, consistent face to its customers. Challenges include how to create that vision, and how to enable different groups such as product development, marketing and customer service to deliver a common vision, with an emphasis on user centred design and user experience teams.

The workshop draws upon a survey carried out in 2006 and 2008 with successful UCD and UX teams worldwide, and the instructor’s experience. It goes beyond theory and offers practical approaches to the challenges of creating and implementing a UX strategy.

Targeted at those interested in concepts driving user experience strategy, from management to UX team leaders and practitioners.

The primary goals are to:

What is a User Experience Strategy
Practical tips on how to create and implement a UX strategy
How to set up internal UX team to support your strategy
Tactics for communicating and evolving the strategy across groups
Report on what makes teams successful and effective from real teams worldwide
Part 1

UX Strategy
What is an UX strategy? What’s in it for your organisation?

How to develop a UX Strategy
Scoping your strategy and creating a vision. Aligning your UX strategy with business goals.

Obstacles and Stumbling Blocks
How to understand your organisational culture

Part 2

Communicating and managing the vision
Keeping the UX vision and strategy alive across multiple groups

Setting success metrics
How to measure your user experience goals

Tracking the customer experience
Evolving the user experience vision collectively

Part 3

Team Set Up and Position
Structuring and positioning your team

Methods and techniques
Some of today’s top methods and techniques used by successful UX teams worldwide including user research, personas, evaluation, design, UML and Agile Development.

Promoting your team and communicating the value
Building awareness. How to communicate value and talk to different groups within the organization.

Final Discussion

Questions, discussion etc.

Instructor’s Background:

Sarah Bloomer has designed user interfaces for over 20 years. In 1991 she co-founded interaction design company The Hiser Group. With Hiser, she helped establish the field of user-centered design in Australia. As lead UI designer, Sarah designed for many platforms, from Unix/Motif to web applications, and mentored organizations as they set up their usability teams. Today she is Principal Consultant at Sarah Bloomer & Co, a consulting practice focusing on collaborative design facilitation and UX strategy.

Sarah has delivered tutorials and workshops in Australia, New Zealand, Asia and the USA. Sarah led the conceptualization and development of The Hiser Element™ toolkit, a user-centered design methodology created to help companies rapidly set up usability teams. Sarah holds an MS from New York University in interactive software design and a BA from Smith College.
http://www.sarahbloomer.com/

 

Speaker:Sarah Bloomer 

This one day workshop explores user experience strategy and vision. A user experience vision can target an online experience alone, or it can extend to the whole organization, enabling a company to create a single, consistent face to its customers. Challenges include how to create that vision, and how to enable different groups such as product development, marketing and customer service to deliver a common vision, with an emphasis on user centred design and user experience teams.

The workshop draws upon a survey carried out in 2006 and 2008 with successful UCD and UX teams worldwide, and the instructor’s experience. It goes beyond theory and offers practical approaches to the challenges of creating and implementing a UX strategy.

Targeted at those interested in concepts driving user experience strategy, from management to UX team leaders and practitioners.

The primary goals are to:

  • What is a User Experience Strategy
  • Practical tips on how to create and implement a UX strategy
  • How to set up internal UX team to support your strategy
  • Tactics for communicating and evolving the strategy across groups
  • Report on what makes teams successful and effective from real teams worldwide

Part 1

UX Strategy
What is an UX strategy? What’s in it for your organisation?

How to develop a UX Strategy
Scoping your strategy and creating a vision. Aligning your UX strategy with business goals.

Obstacles and Stumbling Blocks
How to understand your organisational culture

Part 2

Communicating and managing the vision
Keeping the UX vision and strategy alive across multiple groups

Setting success metrics
How to measure your user experience goals

Tracking the customer experience
Evolving the user experience vision collectively

Part 3

Team Set Up and Position
Structuring and positioning your team

Methods and techniques
Some of today’s top methods and techniques used by successful UX teams worldwide including user research, personas, evaluation, design, UML and Agile Development.

Promoting your team and communicating the value
Building awareness. How to communicate value and talk to different groups within the organization.

Final Discussion

Questions, discussion etc.

Instructor’s Background:

Sarah Bloomer has designed user interfaces for over 20 years. In 1991 she co-founded interaction design company The Hiser Group. With Hiser, she helped establish the field of user-centered design in Australia. As lead UI designer, Sarah designed for many platforms, from Unix/Motif to web applications, and mentored organizations as they set up their usability teams. Today she is Principal Consultant at Sarah Bloomer & Co, a consulting practice focusing on collaborative design facilitation and UX strategy.

Sarah has delivered tutorials and workshops in Australia, New Zealand, Asia and the USA. Sarah led the conceptualization and development of The Hiser Element™ toolkit, a user-centered design methodology created to help companies rapidly set up usability teams. Sarah holds an MS from New York University in interactive software design and a BA from Smith College.
http://www.sarahbloomer.com/

Eventbrite

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