A half-day interactive workshop for researchers, designers, and anyone who practices UX research.
One of the biggest challenges and top frustration causes for UX research and usability practitioners lies in getting buy-in for research from stakeholders. People have trouble persuading stakeholders to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. They experience hostility when they try to get their stakeholders to act upon research results. This workshop provides strategies and tools for getting stakeholder buy-in for UX research. During the workshop we will learn tried and tested techniques, hear success and failure stories, practice and role play, and share insights with other workshop attendees.
Important note: Workshop attendees might be asked to share stories about their own buy-in experience. These stories and others shared during the workshop will not be shared in writing with other workshop attendees or outside of the workshop. The list of attendees will be available prior to the workshop.
Bio: Tomer Sharon
Tomer Sharon is a User Experience Researcher at Google Search and author of the book It’s Our Research. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine.
Tomer holds a Master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.
Bentley Design & Usability Center
Bentley University, 175 Forest Street
Smith Academic Technology Center, Room 223
Waltham, MA 02452