Home > Events > THE STATE OF QUALITATIVE RESEARCH: Musings and Reflections
22 February, 2019
General Assembly, 125 Summer Street, Boston, MA Eventbrite RSVP

Join us:

Please join us for our monthly meeting at General Assembly with food sponsored by place. Please bring your photo ID.


What is the state of qualitative research? What are organizations doing to ensure that the experiences that are being designed are truly anchored in human stories?

As development moves from waterfall to agile, and designers embrace design thinking, how is research positioned in organizations? Meena will share insights from qualitative research on the state of qualitative research, and open up discussions as to what organizations should be doing in order to position research successfully. Much of Meena’s talk will be based on data collected from researchers and non-researchers during workshops conducted in the past 3 years.

Come join a passionate discussion on research as a discipline, and walk away with reflections and action items you can implement in your organization.


With over 25 years of experience, Meena consults to leverage the strategic value of qualitative research in the design of product, space and service experiences. Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs.

She is also a 19-year Lecturer and key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in Boston, MA. She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada.



  • 6:30 – 7 PM – Networking and Refreshments (food will be served)
  • 7 – 7:15 PM – Introductions
  • 7:15 – 8:15 PM – Presentation
  • 8:15 PM – Q&A

Thank you to our generous sponsors – General Assembly and place.!

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. Learn more at https://ga.co.

Twitter: @GA_Boston / Instagram: @ga.boston / Facebook: @generalassembly


Place. is a staffing agency specializing in Creative, Marketing + Interactive professionals.

Placement of creative, marketing and digital professionals in both agency and brand settings. Our hands-on industry experience, knowledge and network within this space allows us to connect with each talent while understanding our client’s staffing challenges. We’re passionate about what we do and focused on building relationships.

Getting There

We are located on the 13th floor of 125 Summer Street, Boston, MA 02110.

If you are taking public transportation, we are located right across from South Station.

If you are driving, we are accessible via Mass Pike I-90 and Route 93.



There are parking meters along Atlantic Ave and other area streets. There is a parking garage located in our building at 20 Lincoln St ($12 after 5). We also recommend parking at the Garage at Post Office Square ($9 after 4 pm) or LAZ Parking’s 100 High St Garage ($11 after 5:30).



UXPA Boston makes every effort to make our events accessible to individuals who may need special accommodations. Since we depend on our hosting organizations to provide spaces for our meetings, we ask that all individuals requiring an accommodation let us know at least a week before the event so we can check with the host if a particular accommodation is available.

We ask everybody attending our events to be considerate of the needs of others.


Please, note there is no waitlist for this event


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