Home > Events > Squeezing 1,000 users into the usability lab (Remote Research)
18 May, 2011

Join us:


UPA Boston is pleased to invite you to its May monthly meeting. Join us on Tuesday, May 18th at Fidelity Investments where Bill Albert, Tom Tullis, and Donna Tedesco will present:

“Squeezing 1,000 users into the usability lab, or how to conduct online user experience studies”

This comes on the heels of their recent book: Beyond the Usability Lab: Conducting Large-Scale User Experience Studies, published in January 2010 (Elsevier/Morgan Kauffman).
**RSVP via the ‘Register’ button above.**

Thanks! We look forward to seeing you there,
— Margy and the UPA Boston Board

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When: 
Tuesday, May 18th
6:00 – 7:00 pm Networking and snacks
7:00 – 9:00 pm Presentation and discussion

Where: 
Fidelity Center for Applied Technology
245 Summer Street, 3rd floor
Boston, MA 02111
(right next door to South Station MBTA/Commuter Rail stop on the Red line)

Talk:
Squeezing 1,000 users into the usability lab, or how to conduct online user experience studies

Description:
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able to compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways.  Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. During this presentation we will briefly describe this methodology, including its strengths and limitations, how to plan and design online usability studies, analyze the data, evaluate different vendor solutions, and present some discount approaches in conducting online usability studies.


Bios:

Bill Albert
Bill is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is also a frequent instructor at the International Usability Professional’s Association Annual Conference and at Bentley University.

Bill co-authored (with Tom Tullis) the first ever book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, published by Elsevier/Morgan Kauffman in 2008. His second book (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale User Experience Studies, was published in January 2010 (Elsevier/Morgan Kauffman). He has been on the International Usability Professional’s Association Annual Conference (UPA) Committee since 2003 and on the editorial board for the Journal of Usability Studies since 2009.

He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.


Thomas S. Tullis

Tom is co-author (with Bill Albert) of the book Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Morgan Kaufman, March 2008) and co-author (with Bill Albert and Donna Tedesco) of the recently published book, Beyond the Usability Lab: Conducting Large-scale User Experience Studies (Morgan Kaufman, Jan. 2010).

Tom is Vice President of Usability and User Insight at Fidelity Investments and an Adjunct Professor at Bentley University in the Human Factors in Information Design Master’s program. He joined Fidelity in 1993 and was instrumental in the development of the company’s User Experience department. Its facilities include a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times.

Tom received a B.A. from Rice University, an M.A. in experimental psychology from New Mexico State University, and a Ph.D. in engineering psychology from Rice University. During his 30 years of experience in human-computer interface studies, he has published more than 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight U.S. patents related to user interface inventions.

Donna P. Tedesco
Donna is co-author (with Bill Albert and Tom Tullis) of the recently published book, “Beyond the Usability Lab: Conducting Large-scale User Experience Studies” (Morgan Kaufman, Jan. 2010).

Donna is a Senior Usability Specialist in the Usability and User Insight team at Fidelity Investments. She received a B.S. in Engineering Psychology from Tufts University and a M.S. in Human Factors in Information Design from Bentley University. Donna has published and presented papers at national and international conferences, including the Usability Professionals’ Association (UPA) and the conference on Computer-Human Interaction (ACM SIGCHI).

Parking Downtown:
 
http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=%22Parking%22+101+Federal+Street+Boston+MA&sll=37.0625,-95.677068&sspn=29.496064,35.683594&ie=UTF8&ll=42.354849,-71.05442&spn=0.006565,0.013754&z=16 

Public Transportation:

  1. Take Red, Silver, or Commuter Rail Lines to South Station
  2. Southeast on Summer St toward Children’s Museum and Fort Point Channel
  3. We’re right next to South Station

Eventbrite

http://upabostonmay2010.eventbrite.com/