Responsive Design and Prototyping – an Agency Model
Digitas is pleased to host the April 2012 UPA Boston meeting. We’ll be looking at some of the latest trends we’ve seen in Experience Design. We will discuss how we at Digitas are redefining our approach and share the successes and challenges we’ve encountered along the way. We will focus specifically on responsive design as well as the value of prototyping in new more complex digital ecosystems.
When: Thursday, April 19
- 6 – 7 pm Refreshments and Networking
- 7 – 7:15 Announcements
- 7:15 – 8:30 Presentations
- 8:30 – 9 Q&A
VP, Director, User Experience Design, Digitas
Since I started at Digitas 8 years ago, I have contributed to many user-focused interactive experiences for a number of clients such as General Motors, Chevrolet, OnStar, Stop & Shop, Staples and Bank of America. During that time I have had a lot of experience in developing complex data comparisons, developing rapid prototypes using tools like iRise and Axure, creating responsive designs that can adjust in this ever changing mobile environment and running the creative process in an agile world.
Prior to Digitas I attended Providence College in RI where I received my B.S. in Marketing and my M.B.A.
Lead User Experience Designer
I’ve spent several years working as a designer for various non-profits before joining the agency world in 2007 when I started at Digitas. Since then, my full-time focus has been on user experience design, including full website redesigns for companies like Buick, GMC, Goodyear, Downy, and Duracell. In recent years, my focus has shifted toward rapid prototyping that branches beyond desktop sites to include the growing realm of mobile/tablet sites, apps, and games. I have a degree in Visual and Media Arts from Emerson College and I am also an electronic musician on the side.
VP, Group Director, User Experience Design
Since joining Digitas 5 years ago, I have had the pleasure of building and managing a highly capable team of 15 User Experience Designers working across all platforms of digital media. By focusing the team on the need for greater integration and agile collaboration in respects to research, marketing, creative and technology capabilities, we have successfully integrated these very methods in our UX Designs for companies like General Motors, Harley Davidson and Bank of America.
Prior to joining Digitas I attended Massachusetts College of Art where I received my Bachelor of Fine Arts (BFA) in Graphic Design.
Location / Getting There
33 Arch Street, 18th fl.
The meeting will be held at Digitas Boston, near the Downtown Crossing and State St. T stops. Garage parking is $20, but on-street parking should be plentiful after 5pm.
Please come directly to the 18th floor.