Home > Events > How Green Was My Delusion: Perception and Reality in UX
11 June, 2019
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Please join us for our monthly meeting at SmartBear. 

How Green Was My Delusion: Perception and Reality in UX

Deep into the era of UX, most sites, apps, and software are still hard to use. Some are totally maddening. Why? Before you answer, let me tell a story about an awkward, feeble Valentine’s Day gift I once gave my Fiancé. It sheds remarkable light on the problem of bad user experience. Really.

I’ll warn you of the dangerous business of trusting your own brain, which can ruin digital products before a single line of code is written. Heed my advice and you will avoid this trouble. Even better, you will forevermore give the BEST gifts

Presenter – Dean Schuster

Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Dean’s work has always included researching, prototyping, and testing digital products with real users. He regularly speaks, writes, and teaches on experience design, user experience strategy, usability, user research, content strategy, and building UX-focused teams.

It’s not all UX all the time (even though it’s close). Dean is also an avid ultra marathoner, reader, and traveler.


  • 6:30 – 7 PM – Networking and Refreshments (food will be served)
  • 7 – 7:15 PM – Introductions
  • 7:15 – 8:15 PM – Presentation
  • 8:15 PM – Q&A

Thank you to our generous sponsor SmartBear!

About SmartBear

Software powers the world. At SmartBear, we know that for every application, there is a software team working hard behind the scenes to keep users happy. We create the software tools that development, testing, and operations teams use to deliver the highest quality and best performing software possible, shipped at seemingly impossible velocities. With products for code review, API and UI level testing, and monitoring across mobile, web and desktop applications, we equip every member of your team with tools to ensure quality at every stage of the software cycle.

We are also looking to grow our UX team, so please reach out to us at UX@SmartBear.com if you would like to learn more.


By Public Transit/MBTA

Take the MBTA Orange Line; Stop: Assembly Row. Walk out of Assembly Row Station towards Foley Street. Walk up Assembly Row, past Canal Street, so that Lego Land is on your left. Make a right onto Artisan Way. (Approx 5 minutes) MBTA Bus Stops: 90 & 92 – Assembly Sq Mall (opp Bed Bath & Beyond)


You can park for up to 3 hours for free in any of the parking structures in the Assembly Row mall. Each additional hour up to 5 hours is $1, or $25 for the day. The Artisan West and Artisan East Garages are the closest to our office. There is also plenty of on street metered parking. The entrance to our office (450 Artisan Way) is next to Which Wich.



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Please, note there is no waitlist for this event


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