Home > Events > Grow Fast, Learn More: How one company nurtured its research team at scale
06 November, 2019
TripAdvisor, 400 1st Avenue Needham, MA 02494 Eventbrite RSVP

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Join UXPA Boston for our monthly meeting at TripAdvisor

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Grow Fast, Learn More: How one company nurtured its research team at scale

User Experience Research is becoming even more important now as organizations are shifting to a more customer-centric model. More and more companies are seeing the value of creating and growing internal UX Research teams. However, growing these teams is not easy, particularly in a fast-based agile environment.

At TripAdvisor, we’ve grown our UX Research team from 1 to 21 researchers in 4 years. How? We built the credibility of the research team by delivering great research. We communicated the results widely, which led to increased demand. Then we stayed nimble and pivoted the team from a shared resource to teams dedicated to specific business units.

We will discuss our key success factors at each stage of the journey, including how to:

  • Influence leadership to increase headcount
  • Hire the right team members
  • Decide when to conduct research and when not to
  • Stay lean and deliver quality research in a tight timeline



Loi Sessions Goulet

Loi is currently Research Director at TripAdvisor. After establishing the research function as a team of one, she is now leading the charge in building out the team to uncover insights to help drive product and marketing initiatives.

Prior to her current role, she worked at Facebook –  first as a UX researcher, and then as manager of a team of researchers. She played a pivotal role in growing the research team 12x, primarily by leading in academic hiring and internship programs.

Susan Mercer

Susan is currently Senior Manager, Research and Usability at TripAdvisor. She has grown the B2B research team in the Experiences business unit from one to five researchers in a year.

Susan has held UX leadership roles at several companies, most recently establishing the in-house UX Research function at a medical device manufacturer. She is also an Adjunct Lecturer in the Human Factors in Information Design program at Bentley University.


  • 6:30 – 7 PM – Networking and Refreshments (food will be served)
  • 7 – 7:15 PM – Introductions
  • 7:15 – 8:15 PM – Presentation
  • 8:15 – 8:30 PM – Q&A

About TripAdvisor

TripAdvisor (NASDAQ:TRIP), the world’s largest travel platform, helps 490 million travelers each month make every trip their best trip. Travelers across the globe use the TripAdvisor site and app to browse more than 795 million reviews and opinions of 8.4 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to TripAdvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. TripAdvisor, the ultimate travel companion, is available in 49 markets and 28 languages.


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