Join UXPA Boston for our monthly meeting at Isobar.
Evolution of the UX Capabilities: In-house vs. Consulting
Working as a UX consultant for the last 8 years, one of the biggest changes I have noticed over time is the evolution of UX capabilities on the client side. Through the 2000’s a majority of our clients had minimal exposure to User Experience as a discipline and looked to us as the sole authority in that domain. Over the years more and more organizations have their own experienced in-house UX teams. As an agency, we often work in conjunction with these teams.
As both the in-house and consulting UX teams work towards similar goals on the same project, there can arise a sense of unclarity with regards to responsibilities and tasks. This talk is about how the 2 UX roles (In-house and Consultant) serve different purposes, how they are both essential for the success of a project and how we can capitalize on the unique strengths of each team for the greater good of the product or service experience.
Anandi Pendse | Experience Design Lead at Isobar
Anandi Pendse has been a User Experience Designer and consultant with Isobar for the last 8 years. During her tenure at Isobar, she has worked across a range of industries and clients including Enterprise rent-a-car, adidas, Motorola and McDonald’s. She holds a Masters degree in Human-Computer Interaction from Georgia Tech.
- 6:30 – 7 PM – Networking and Refreshments (Pizza will be served)
- 7 – 7:15 PM – Introductions
- 7:15 – 8:15 PM – Presentation
- 8:15PM – Q&A
Isobar is a global, full-service, digital agency with innovation at its heart. With our Brand Commerce expertise and Product and Service Design capabilities, we creatively solve complex client challenges – delivering positive business results for many brands, including adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s and P&G.
We are in the offices above South Station. The entrance is on Atlantic Ave (cross street is Essex) and is called “One South Station” and has two doors with a hanging “1” sign on the outside. It is right next to the CVS entrance on the outside of South Station. We are on the 3rd floor.
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