Home > Events > Evidence-based Design for Evidence-Based Medicine: Evolving Design Thinking toward Sustainability in Healthcare
25 April, 2017
Essential Design, 143 South Street 6th Floor Boston, MA 02111 Eventbrite RSVP

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Join UXPA Boston for our monthly meeting at Essential Design. 

Evidence-based Design for Evidence-Based Medicine:

Evolving Design Thinking toward Sustainability in Healthcare

Alan Cooper has written that UX designers must initially assume the system is “magic,” and subsequently develop a system that is “human.” Humans, however, represent biases and unpredictability: when it comes to health and wellness, some people have inner motivation, and then there’s everybody else. If Fast Company is right, that artificial intelligence in healthcare will grow tenfold in 5 years, will that evolution feel paternalistic or empowering? With likely changes coming to our healthcare system, join a discussion about the role design can play to reign in costs while improving health outcomes.


Bill Hartman

Partner / Innovation Strategy at Essential Design

Bill Hartman leads Essential’s efforts in product and service discovery and definition, mapping strategy opportunities and driving development agendas. He is an expert in the translation of user and channel inputs into design requirements to best support business goals.

Prior to Essential, Bill worked as an independent consultant to clients in a number of industries. His past roles also include VP of Product Development at Fitch Worldwide, and Director in the User Experience group at Scient/Razorfish. He is a graduate of Davidson College (A.B.) and the Institute of Design/Illinois Institute of Technology (M.Des.).



  • 6:30 – 7 PM – Networking and Refreshments
  • 7 – 7:15 PM – Introductions
  • 7:15 – 8:15PM – Presentation
  • 8:15 PM – Q&A


About Essential Design

Essential Design is an Innovation Strategy & Design firm providing Product Design, Service Design, and Digital Design services to help clients create breakthrough customer experiences. Essential has worked with fast-growing startups to fortune 500 companies across the healthcare, consumer, and commercial industries, including 3M, GE, iRobot, Genzyme, Mayo Clinic, and Philips.


Getting There

Essential is conveniently located in Downtown Boston. It is easily accessible via the MBTA – just a 2 minute walk from South Station.

While street parking is limited, there is a nearby parking garage located one block away. Enter VPNE Parking Solutions at 179 South Street, Boston, MA 02111.

Enter the building at 143 South Street and take the elevator up to the 5th Floor.


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