Home > Events > Energy Efficiency: psychology of behavioral change
15 June, 2011

Join us:

UPA Boston invites you to it’s June monthly meeting!  Join us at EnerNOC on June 15th for Kath Straub’s presentation: “Information, design, and the psychology of behavioral change“.

Kath will present remotely, but we hope you’ll join us in person for tours of EnerNOC’s energy Demand-Response Command Center, networking, and refreshments.  All welcome!

***RSVP to reserve your spot.***

EnerNOC Headquarters
101 Federal Street, 11th floor, Suite 1100
Boston, MA 02110

Wednesday, June 15th, 2011
6:00-7:00pm Networking & tour (6:40-7:00pm)
7:00-9:00pm Presentation, Q&A, wrap-up

Talk description:
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to reduce their energy consumption still seems difficult.  In this talk we explore the psychology of motivation and behavioral change in the context of energy efficiency. We integrate emerging theories of motivation, strategies for encouraging engagement, commitment and behavioral change. We will discuss how stakeholders and experts get in their own way by failing to understand their customers and how you as a UX professional can shape and present your customer research to help them succeed.

About Kath Straub:
Kath is the principal of Usability.Org, a UX research group that applies principles and methods of behavioral sciences to create customer interactions that engage, inform and shape consumer behavior.

She uses traditional user-centered analysis, persuasive design research and analysis of how stakeholder assumptions interfere with effective design for behavioral change. Areas of exploration include:

• What behaviors we want to inform and change.
• How people behave in context, today: What do they already know (or think they know)? What do they need to learn and understand to make good decisions? What leads them to commit/change? What are the barriers?
• How the core beliefs and motivations of the stakeholders differ from those of target users. How do those differences (innocently) interfere with the creation of persuasive designs?

Kath’s team explores how, when and why games (e.g., Farmville, Angry Birds) create commitment and  behavior change, with the goal of translating effective commitment-building strategies into serious application environments. Her team applies strategies in design environments to encourage responsible energy use, wellness behaviors, sound financial decision-making and philanthropic commitment.

Kath holds a PhD in Brain and Cognitive Sciences from the University of Rochester, NY. She regularly presents talks, seminars and training on various UX topics around the world. An active participant in the usability industry, Kathy will present a number of talks at the upcoming UPA conference and is co-chair for the CHI UX Community 2012.

About EnerNOC:
EnerNOC (Energy Network Operations Center) is staffed 24/7/365 and remotely manages and reduces electricity consumption across an international network of customer sites. Their energy management technology helps customers use energy more intelligently, pay less for it, and generate cash flow that benefits their bottom line. Their system meets the needs of utilities/grid operators by delivering energy, and maintaining real-time balances between supply and demand. EnerNOC’s 3 main energy management solutions include:

  • Demand Response: where facilities get paid for reducing energy usage during peak demand, while utility customers get access to clean, reliable capacity
  • Energy Efficiency: EnerNoc’s monitoring-based commissioning solution helps customers customers uncover significant energy savings, often without the need to invest significant capital, leading to reductions in both energy cost and emissions.
  • Energy Procurement: In deregulated markets, EnerNOC’s energy procurement helps customers navigate energy markets to buy energy more cost-effectively.

Check them out on YouTube: http://www.youtube.com/watch?v=xgFSUwwZdpo&feature=related


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