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27 October, 2011

Join us:

UPA Boston is pleased to invite you to a talk about Decision Architecture, hosted by Bank of America.

Decision Architecture and UX

Todd is browsing your website, contemplating the products and services you offer.

  • Do you know how your design is affecting his decisions?
  • Do you know how to leverage his natural decision making strategies in order to design an effective decision making experience?

Research shows that decision making context drives decision outcomes. From a UX design perspective, this is huge. It means that what we design has a direct impact on how people decide. This is important because how people decide has a direct impact on the bottom line.

In this engaging presentation, we’ll look at what the research says about how people decide and what affects the decision making process. We’ll also look at real world examples of how and why the design context drives specific decision outcomes. You’ll walk away with a fresh perspective on how people make decisions and how to better design for end-user decision making.

Our Host:  Bank of America

Please note: BOA will not admit you unless you are on the RSVP list – please make sure to register if you are planning on attending. 

Special thanks for our host for the evening, Bank of America.

When: Thursday, October 27th, 2011.

  • 6:00 – 7:00 pm Refreshments & Networking
  • 7:00 – 7:30 pm Announcements
  • 7:30 – 9:00PM Presentations and Q&A


Gary Aussant leads a team of skilled Usability Engineers who are responsible for improving the user experience for Bank of America / Merrill Lynch’s online and mobile brokerage platforms. He has worn many hats in his 12 years of experience as a UX practitioner, including Web Designer, Information Architect, Interaction Designer and Usability Engineer. Gary has designed and / or tested interactive experiences for a diverse clientele, including Fidelity Investments, Fleet Bank, Barnes & Noble, Microsoft,  General Motors and the National Oceanic and Atmospheric Administration (NOAA). He holds a Bachelor’s Degree in Psychology and a Master’s Degree in Mass Communication from Boston University, where his studies focused on interactive media.

Colleen Roller, Usability Engineer with Bank of America, has over 10 years of experience in making websites easy to use. One of her primary interests is in Decision Architecture – designing websites for user decision-making that increases customer satisfaction and achieves business objectives.  She is a published writer on this topic, with articles appearing in UXmatters and the QRCA Views Magazine. She has also presented to corporate audiences such as Bank of America, Fidelity and VistaPrint, as well as for UPA and as an invited speaker at Bentley University.  She is forever fascinated with the workings of the human mind, and with the art and science of designing for it.