Home > Events > Building a UX Brand
15 October, 2019
CloudHelath, 100 Summer Street 20th floor Boston, MA 02110 Eventbrite RSVP

Join us:

Please join us for our monthly meeting at CloudHealth with food sponsored by Onward Search. Please bring a photo ID and sign in with Security when you arrive.

Building a UX Brand

It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.

Our three presenters have been tasked with building a UX brand. Two presenters have done so within different divisions of the same Fortune 100 company. Our third presenter has led the UX function of a global leader in application security.

Our presenters will share their successes (and failures) that have enabled them to establish strong UX brands:
– Creating core principles
– Evolving core processes
– Standardizing hiring practices and job families
– Running training sessions to demystify UX
– Establishing a UX community
– Developing a visible presence
– Collaborating with teams outside your division
– Demonstrating UX success to executives


Bob Thomas

Bob Thomas runs his own consultancy, Bob Thomas. User Research Consultant, LLC. Previously, he was Director of User Research at Liberty Mutual Insurance, where he worked for 11 years building a UX research team and expanding best practices around usability and user experience research. His background includes user experience research, usability testing, graphic design, and product management, and he has over 20 years of experience in the technology industry. He has presented at local, national, and international UXPA conferences. He is on the Board of Directors of UXPA Boston. He holds an MS in Human Factors in Information Design from Bentley University, and an MBA in International Business from Suffolk University.

Alison Decker

Alison Decker is Manager of the Corporate Technology User Experience Research and Design team within Liberty Mutual Insurance. Self-branded as “café|x”, her team offers an a la carte ‘menu’ of research and design activities across internal organizations such as HR, Legal, IT, Security, Finance, and Innovation Programs. She also partners with the IDEO CoLab in Cambridge, MA and sits on the board of advisors for a non-profit immersive ocean learning lab. She has a B.S. in Information Systems Management, and an MBA with a concentration in Human Factors in Information Design.

Jennifer McGinn

Jennifer McGinn is Director of User Experience at CloudHealth by VMware. She has over 20 years of experience in design, user research, customer advocacy, technical training, and documentation. She is a mentoring co-lead for UXPA Boston Conferences. She has a BS in Information Systems Management, and an MS in Human Factors in Information Design.


  • 6:30 – 7 PM – Networking and Refreshments (food will be served)
  • 7 – 7:15 PM – Introductions
  • 7:15 – 8:15 PM – Presentation
  • 8:15 PM – Q&A

Thank you to our generous sponsors – CloudHealth & Onward Search!

About CloudHealth

CloudHealth is a recently acquired business unit of VMware. The CloudHealth Cloud Management Platform enables companies to analyze and manage AWS, Google Cloud, and Azure usage, performance, and costs, as well as security and governance from a single platform.

About Onward Search

Onward Search specializes in connecting top tier organizations with excellent  UX and digital talent for consulting and direct hire staffing needs. www.onwardsearch.com


CloudHealth is conveniently located on several bus lines as well as a short walk from South Station and Downtown Crossing (Chauncey Street exit). There are several parking garages nearby, but they can be pricey ($40+); try using SpotHero to get cheaper rates if you will be driving in. Attendees will need to bring a photo ID and sign in with security on the first floor at 100 Summer Street before proceeding to the CloudHealth offices on the 20th floor.


UXPA Boston makes every effort to make our events accessible to individuals who may need special accommodations. Since we depend on our hosting organizations to provide spaces for our meetings, we ask that all individuals requiring an accommodation let us know at least a week before the event so we can check with the host if a particular accommodation is available.

We ask everybody attending our events to be considerate of the needs of others.


Please, note there is no waitlist for this event


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