Steve Mulder Presenting:
Data and Design: BFFs or Frenemies?
For some UX/design teams, anything that comes out of analytics, research, and testing is suspect – like a mugger that could rob us of creativity and innovation. There are traps to avoid so that data doesn’t imprison design. So how do we avoid the traps and instead use data for good? Come find out how NPR thinks about the intersection of data and design, and how we are using lean, data-informed processes to experiment with the future of digital listening.
Steve Mulder is Director of User Experience & Analytics at NPR Digital Services, where he supports NPR stations across the country in online audience growth and engagement. Through his expertise in digital strategy, design, usability, and business intelligence, he delivers products, services, and consulting that help NPR stations become as powerful online as they are on air. He is also the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, and has consulted with organizations such as Nokia, Fidelity, and TripAdvisor.
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