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28 September, 2011

Join us:


UPA Boston invites you to its September monthly meeting.

Join us Tuesday, September 28th for Christine Perfetti’s talk: “Adventurous Usability Techniques: Novel Approaches for Gaining User Insights”. The event will take place at The Creative Group’s offices in downtown Boston. Details below.

We hope you can make it!

– Margy and UPA Boston

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Talk:
“Adventurous Usability Techniques: Novel Approaches for Gaining User Insights”

When:

Tuesday, September 28th, 6-9pm
6-7pm – networking
7-9pm – announcements, presentation, Q&A, and wrap-up

Where:

The Creative Group (a Robert Half International company)
125 High Street, 20th Floor
High Street Tower
Boston, MA 02110

Description:
Usability testing is straight forward. You find a user or two (or 8), put them in front of the design, have them execute a task or two, take some notes, write a quick report, and you’re done! That’s all there is to it, right?

Not quite. It turns out there are many different ways to conduct usability research.
In this presentation, Christine Perfetti will show you some methods you’ve probably never heard of — techniques only practiced by the most adventuresome usability professionals.

Among the techniques you’ll learn about:

  • 5-Second tests: A popular low-tech technique to collect quick feedback on whether a screen or page’s purpose is clear to the user.
  • Inherent-value tests: A two-phase test that explores the value loyal customers find in a product or service.
  • Category Agreement Analysis: An alternative to traditional card sorting
  • Catalog-based tests: Perfect for organizations migrating offline content to the web
  • Interview-based tasks: An improvisational approach to task design where the participant and facilitator create the tasks together during the test session

Christine will share her experience with these techniques and discuss how you can perform them yourself.

Speaker Biography:

Christine Perfetti is CEO and Founding Principal of Perfetti Media, a Boston-based consulting and training firm specializing in user research and design evaluation.
If you’ve ever met Christine, you know she’s passionate about teaching design and product teams how to tackle their problems. For more than a decade, she has taught hundreds of teams and consulted with dozens of clients on product strategy and
user experience techniques.

Christine has been a top-rated presenter at the User Interface Conference, the Internet Marketing Conference, CHI, and the Usability Professionals’ Association Conference. Christine has also taught Human Factors at the Tufts University Gordon Institute for Engineering Management.

Eventbrite Invitation & Attendee List

http://upabostonsept2010.eventbrite.com/